Cherry on top is an ice cream shoppe targeted at a young to middle-aged demographic. It is a fictional ice cream company that I made up for one of my classes at college.
The branding for this company was designed to be fun, energetic, and playful and is so by using bright colors and bold comic-book-like typography. The overall logo and branding style was inspired by pop art. Showcased on this spread are a set of business cards, a simple brand guide, a poster advertisement, packaging for pints of ice cream, and a branded t-shirt design.